Planning artist image

Within our group we decided not to include an artist due to the genre that we had chosen to follow of house, where the artist is not usually present within the music video. This is due to the fact that this style of music focusses on the beats rather than the video. However due to us breaking the conventions of the stereotypical house music video by including a narrative there is a main character that is presented throughout the video and therefore acts as the artist. It is important to successfully create this artist image so that it correlates with the decisions that we have already made regarding the genre, narrative and locations etc. If these aspects do not correlate it will lead to the music video looking amatuer. Our group therefore discussed the artists image at great length in order to portray the character in the way that we wished to the audience. We planned in detail the outfits that he would wear and the way in which he would act to come across sincerely to the audience.  

Within the video we have tried to maintain the accessability of the artist by dressing him in everyday clothes that would allow the audience to relate to the character. This is especially important due to the nature of the narrative that we have chosen, as it will not be successful if the audience are unable to sympathise with the situation. In many of the scenes showing the relationship of the characters the male (the artist) is dressed in jeans and coat which is clothing that our target audience would wear on a daily basis and therefore makes the scene appear more realistic and therefore more believable, creating a more successful music video. To contrast this we dressed him in a suit when visiting the grave stone, this will allow the audience to understand the importance of this scene as well as showing that he has an authority over the other characters. 

The males hair colour is a natural brown shade which again adds to the accessability of the character as it is a hair colour thats familiar to the audience, wheres if we were creating a Rock video for example we may incorporate an artist with red hair to shock the audience. It is styled in a way that is also familiar to the teenage target audience that we are aiming our music video at and will hopefully lead to the video being more enjoyable for this audience.