There are many purposes that an artist would create a digipak for their album. One of these is that it promotes the album by representing the artist and the songs as well as expressing a message through aspects such as the images used as well as the fonts and colour schemes. This also helps to make the cd eye catching which will not only attract fans of the music/artist, but also a wider audience. The corporate identity of the artist/band may also be represented within the digipak and present a recurrring theme. There are also more practical uses of the digipak such as a list of the content of the album on the back which will allow the audience to browse through the songs that are on the CD and entise them to purchase the album and therefore increase sales. Lastly it is used to store additional promotional materials eg. sleeves within the digipak could include booklets and posters.
There are two types of packaging for a CD, a digipak or a CD case. A digipak has six slides and as a result has more space for higher quality images/visible artwork, information and promotions - making the CD a collectable and therefore providing the artist with a better chance of attracting buyers and fans. A CD is more basic than a digipak and contains less personal detail which therefore makes it harder for the artist to create a relationship with their consumers.
This way the artist has a better chance at attracting potential buyers, such as fans, as they will see the digipak as more than just a disk of music, it is a collectable item as well. In comparison to the jewel case, all of this additional information is easier accessible, the sleeve in a jewel case is easily ripped when removed or put back into the plastic grips, making it unappealing to remove. On the digipak all information is very easily accessible.
Analysis of one digipak:
David Guetta's digipak for his album 'One more love' is a fairly simple design with an abstract pattern continued throughout each section. On the front cover he uses dull colours including: Black, Grey, Gold/Brown. This contrasts the conventions that are usually followed for the dance genre as bold colours are used to reflect the type of events that the music is usually played. This is most often in nightclubs and concerts etc that would use a large amount of vibrant and bright light sequences to compliment the upbeat song. The vibrant colours however have been incorporated into the digipak through the abstract pattern that has been used on the other sections. This is therefore conventional to the dance genre as most digipaks will include bright colours to attract the young audience that the dance genre targets. This consistency is something that I decided to use within my own digipak. I used a continuous colour scheme of purple/blue throughout each section so that each flowed and were recognisable by the audience. I also used the same background image for the front and back cover to continue the consistency and to create a memorable digipak.
The digipak does however comply to the genre conventions by creating mystery around the artist, in this case it has been achieved through the use of the sunglasses worn by David. I chose to incorporate this into my own digipak by making the artists figure black and therefore keeping it hidden from the audience. Another example of conventions being followed is through the artist being presented as being ordinary. The clothes that he is wearing creates this idea as he is wearing a printed t-shirt that is familiar to his teenage target audience. This acts as a way for the target audience to be able to relate to him and therefore help to build a relationship between the artist and the audience in order to build loyalty. This conforms to Dyers theory as the audience view him as ordinary (through his clothing) but also extraordinary through the use of the colour gold on the front cover to remind the audience of his wealth and power.
There are two types of packaging for a CD, a digipak or a CD case. A digipak has six slides and as a result has more space for higher quality images/visible artwork, information and promotions - making the CD a collectable and therefore providing the artist with a better chance of attracting buyers and fans. A CD is more basic than a digipak and contains less personal detail which therefore makes it harder for the artist to create a relationship with their consumers.
This way the artist has a better chance at attracting potential buyers, such as fans, as they will see the digipak as more than just a disk of music, it is a collectable item as well. In comparison to the jewel case, all of this additional information is easier accessible, the sleeve in a jewel case is easily ripped when removed or put back into the plastic grips, making it unappealing to remove. On the digipak all information is very easily accessible.
Analysis of one digipak:
David Guetta's digipak for his album 'One more love' is a fairly simple design with an abstract pattern continued throughout each section. On the front cover he uses dull colours including: Black, Grey, Gold/Brown. This contrasts the conventions that are usually followed for the dance genre as bold colours are used to reflect the type of events that the music is usually played. This is most often in nightclubs and concerts etc that would use a large amount of vibrant and bright light sequences to compliment the upbeat song. The vibrant colours however have been incorporated into the digipak through the abstract pattern that has been used on the other sections. This is therefore conventional to the dance genre as most digipaks will include bright colours to attract the young audience that the dance genre targets. This consistency is something that I decided to use within my own digipak. I used a continuous colour scheme of purple/blue throughout each section so that each flowed and were recognisable by the audience. I also used the same background image for the front and back cover to continue the consistency and to create a memorable digipak.
The digipak does however comply to the genre conventions by creating mystery around the artist, in this case it has been achieved through the use of the sunglasses worn by David. I chose to incorporate this into my own digipak by making the artists figure black and therefore keeping it hidden from the audience. Another example of conventions being followed is through the artist being presented as being ordinary. The clothes that he is wearing creates this idea as he is wearing a printed t-shirt that is familiar to his teenage target audience. This acts as a way for the target audience to be able to relate to him and therefore help to build a relationship between the artist and the audience in order to build loyalty. This conforms to Dyers theory as the audience view him as ordinary (through his clothing) but also extraordinary through the use of the colour gold on the front cover to remind the audience of his wealth and power.
Your analysis of your digipak demonstrates some understanding of the codes and conventions. You have included the correct points, but you also need to elaborate on the points, by relating back to the dance genre in more detail.
ReplyDeleteAlso aim to include a summary, to explain how your research will inspire you in creating your own digipak and how it will appeal to your audience.