Each group member created their own digipak to be able to be creative and come up with individual ideas. It also allowed us all to grasp the Photoshop software and improve our knowledge on a practical aspect of media studies. Following this we all showed each other our own designs and discussed what we felt to be the pros and cons of each. Upon this discussion we decided which we felt complied the most with dance conventions as well as which looked the most professional and would therefore achieve the best grade. We therefore decided to choose my digipak.
Our digipak has a continuous colour scheme running throughout each page which makes it appear more professional. The colour that I chose was purple so that it didn't single out any gender as it doesn't hold as many gender connotations as colours such as pink or blue. I also felt that it was bright enough to attract the teenage target audience that dance music is aimed at - paired with the club background - the digipak is greatly conventional to the dance genre. I also chose to follow the genre conventions by hiding the identity of our artist as this is a feature of many different dance artists (and their videos and digipaks).
The front cover we felt complied to the dance genre conventions as it featured a club scene background. This reflects the location that this type of music would be enjoyed by the target audience and therefore draws them in - enticing them to buy the album. There is also a set of DJ decks at the front of the image which would fit the expectations of the audience as it relates to the electronic production of the music and beats. I also chose to conceal the identity of the artist by filling his figure in black with a lighter outer glow to make him stand out from the background as well as giving him 3 dimensions. There is also a range of bright colours present on the front cover which, again, is conventional to the dance genre as it connotes vibrance which in turn gives the impression that the audience are enjoying themselves. The main colours however are blue and purple which I have chosen to continue through the rest of the digipak to create consistency throughout - making the digipak appear more professional. The font I chose is bold and draws the attention of the audience without the need for a bold colour. The limited amount of information provided on the front cover was also intentional as it allows that main focus of the cover to be on the images and artist. This will allow the target market to be drawn in to the cover and feel as if they will have a good time as this is the most important aspect of the dance genre.
Welcome Note:
The Welcome Note page is greatly simplistic as it features a plain purple background and a filled image of the artist (with an outer glow). This once again continues the colour scheme that I have followed throughout to make sure that each page flows and helps to create an image for the artist. His figure has once again been hidden to represent this consistency between each section of the digipak as well as following the genre conventions of a mysterious and hidden identity of the artist. The simplicity of this page allows the writing to be that main feature and means that their attention will not be detracted. The bright white colour of the font also helps to achieve this as it stands out against the dark colours of the artist image (black) and background (purple). The font that I used for the front cover I chose to continue to this page to again represent consistency. It is also a bold font that draws the attention of the reader and will persuade them to want to read it. The writing gives an insight into the type of music that the target audience should expect from the album as well as any collaborations that may appear on the CD. This will further entice the audience as they may recognise familiar artists names which will create a better reputation for 'Willzon' as they will assume that their music will be of similar quality.
CD Cover:
The CD continues the purple/blue colour scheme similarly to the other digipak pages and further enforcing the artist image that we have created through a continuous colour scheme. The image that features underneath the colour overlay are beams of light that is once again conventional to the dance genre. It reflects the strobe lighting that would be present in clubs and therefore once again reminds the target audience of familiar locations and also gives an idea of what type of music to expect. I also chose to continue the bold font onto the CD so that it was similar to front cover. Therefore when the CD is taken out of the case to be played the font on the front cover and CD is consistent - further enforcing the artist image to the audience.
Image 1:
The first image that I have incorporated is of the artists identity which is the first time that it has been revealed to the audience. This will allow the audience to become familiar with 'Willzons' identity rather than the blacked out images that have been incorporated previously. This will help to create a familiarity for the audience and therefore make it easier for them to relate to the artist and form a relationship as a result. By hiding his identity previously however it will create a mystery behind the artist and therefore make the audience more interested in finding out more about him. The dance genre conventions have once again been incorporated through the background image of a bar with a display of alcohol bottles. This again goes back to the conventions of dance as alcohol would be consumed in bars and clubs which is where this music would be played and enjoyed. This will therefore mean that the setting will be familiar to the audience and make it more relatable. I once again used a purple overlay on top of the image to continue the colour scheme throughout.
Image 2:
Back Cover:
The Back Cover features the same background image as the front cover to show consistency throughout. I did however choose to flip the image so that they would join when the Digipak is opened so that it appears as one image. The vibrant purple and blue colour scheme has once again been continued to grab the attention of the audience. The bright white writing (used in the welcome note) also contrasts the background colours which allows it to stand out against it. This is essential as the important track list is the main feature of the back cover so that the audience can familiarise themselves with the artists songs and also identify any that they may know already. The Parental advisory sign is also present in the corner as it is a convention of CD digipaks and warns the audience of any explicit lyrics that may be present. This makes the CD appear more professional and as if it could really be sold.
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