Music videos in the 21st century are vastly easier to access that they have ever previously been due to the development of computers etc and the progression of many other technologies. Music videos are used as a representation and a form of promotion for the artist as well as the song that it accompanies. It also integrates a song with a story and gives a deeper insight into the lyrics and concept that they are trying to convey to the audience. It also acts as a source of promotion for the artist as well as the single/album as it entices the audience to watch the videos and therefore the songs that they have produced. It is also used to create a 'hype', for example Kanye West 'Bound 2' whose video create a stir in the media for the wrong reasons, however
the media coverage has lead it to reach
11,294,435 views on youtube. Although music videos were invented before the
1980's this is when they can into prominence as the pop genre was founded as well as many other artists who targeted their music at a wider audience than any other.
The development of technology and internet access has made music videos more accessible to a wider audience. Due to this, music videos have developed using larger budgets and more advanced technology. It has lead to music videos being more interesting for fans and viewers as well as create more of a hype. The creation of youtube in 2005 has heightened this and was seen as a revolution where music videos were concerned. Youtube has allowed people to view and listen to songs that they may not have heard before and has also been used as a platform for new artists to promote their music.
Other way audiences consume music videos:
- Youtube
- TV (Music channels)
- Twitter
- Facebook
- Tumblr
- Smart phone
- Instagram
- Spotify
the media coverage has lead it to reach 11,294,435 views on youtube. Although music videos were invented before the
1980's this is when they can into prominence as the pop genre was founded as well as many other artists who targeted their music at a wider audience than any other.
The development of technology and internet access has made music videos more accessible to a wider audience. Due to this, music videos have developed using larger budgets and more advanced technology. It has lead to music videos being more interesting for fans and viewers as well as create more of a hype. The creation of youtube in 2005 has heightened this and was seen as a revolution where music videos were concerned. Youtube has allowed people to view and listen to songs that they may not have heard before and has also been used as a platform for new artists to promote their music.
Other way audiences consume music videos:
- Youtube
- TV (Music channels)
- Twitter - Tumblr
- Smart phone
- Spotify
This post demonstrates a baisc understanding of how music videos have changed and developed over the years and this is because you have not considered the music industry in enough detail, and have only included basic points!
ReplyDeleteResearch into the industry in further detail and include further examples, to support the points that you have made. Consider-
1) the role of youtube and how this has developed
2) the most viewed music video
3) the most expensive music video