Our first question determined the age of the participants that we were using within our questionnaire. This was so that we could ensure that we were collecting the opinions of a range of different age groups as well as a greater number of participants belonging to our target audience age group. This would make sure that we had collected enough information in order to be useful within our research and that we could broaden and include as wide target audience as possible. As well as this it allows us to specify the people we are targeting in more depth and therefore more accurately to increase the appeal of the video.
We chose to use a sample of both males and females, ensuring that each category was evenly spread. This was deliberate in order to gain further understanding into the opinions of both genders due to our target audience being fairly evenly weighted. This gave us an insight into which different aspects each gender would like to see in a music video, as well as highlighting any correlation between each. It would also result in our music video becoming pleasing for both males and females and therefore broadening our target audience rather than focussing on just one gender specifically. The genre is a very accessible for both males and females and as a result we wanted our research to reflect this, and in turn our music video.
Once we had determined the basic information of the participants that we had included we then wanted to deep a bit deeper into their interests, and more specifically their favourite music genres. Our feedback further cemented the opinion that we had chosen the right genre of music for our specified target audience due to the majority of participants favouring the dance genre (35%) over a few selected others. We feel that this is due to an increase in popularity that the dance genre has seen within the teenage generation and is featured in mainstream music. This encourages the fact that our music video will be successful and that our song was well chosen. The genre is also one that is enjoyed by each member of our group and we therefore felt that we had a better understanding of the genre and allowed us to be more creative. This will hopefully lead to our music video of having a higher chance of becoming successful.
The following question also reiterated the conclusions that we had drawn from the previous one. It allowed us to see that the artist that we had chosen was popular within the public and more importantly our chosen target audience. This statistics of a majority of 77% of participants that answered our questionnaires had heard of the song and gave us more hope in that we had chosen a popular song and that our music video will be a success.
It was made evident that the participants that had completed our questionnaires preferred a narrative based music video. We followed the opinions of the participants as it was also one that all members of the group also agreed with. Due to our music video belonging to the dance music genre we felt that we should follow the conventions. As dance music focusses predominantly on the beat of the music
This demonstrates a proficient understanding of the results that you received from your questionnaires. You have evaluated your results well, but aim to evaluate all your results from your questionnaire.
ReplyDeleteAim to include a summary, to explain how your research will assist you with planning your music video. Also look over your first sentence on creating pie charts, as you have included a variety of charts above.