Planning setting and iconography

What is the purpose of setting and iconography?


The setting and iconography that we have chosen in our music video are crucial in order to convey the genre of the music as well as the way that the artist is represented. The setting and iconography will allow the audience to build a relationship with the artist and allow them to understand lyrics and visuals. Each of the locations that we have chosen represent the narrative and the forms of iconography also link with both of these. Each aspect has been carefully chosen to display genre characteristics or develop a relationship.

What settings will you include and why?

For the scene where the crash takes place we have chosen to use a isolated dusty road where there will be little other car activity. This will therefore allow us to have only our car in the shot as well as to stage the crash without putting anyone else in danger. The dust on the road will also help to mask the little resources that we have and the unprofessional construction of the crash itself. 

The flashbacks that we have Incorporated within our narrative will be filmed in multiple locations in order create the feeling that time in passing and to therefore represent the time that they have spent together in their relationship. One of these locations will be a in the bedroom to show the couple intimately and portray the happy times of their relationship as we will also be showing the negative side. Other locations such as: Hyde park and a bowling alley will be used for the flashbacks. This is because they are typical places that a young couple would go to spend time with each other which reflects our chosen narrative and will therefore be more relatable to the teenage target audience. This will allow the audience to build a relationship with the narrative and therefore the artist. 

The lyrics in the song says 'walk through the valleys' which is a biblical reference and we felt that it would lend itself to the part of the narrative that will be located at a graveyard. This will show the mourning the death of the teenage girl after the crash has taken place and is a crucial part of the narrative.

What iconography will you include and why?

There are several specific pieces of iconography that we have chosen to use in order to develop the narrative and the story that it tells as well as create an effect on the audience. These include:

• Grave stone (Graveyard)
• Flowers (Graveyard)
• Tissues (Graveyard)
• Boats (Hyde Park)
• Picnic - blanket, food etc. (Hyde Park)
• Car - (Dusty road)
• Phone - (Dusty road)
• Another car? (Dusty road - crashes into)

All of the iconography that we have decided to include are all crucial in creating a believable setting for the scenes that make up our chosen narrative and will lead to a more professional looking music video.  

How does it build a relationship with your target audience? 

Each of the objects of iconography that we have chosen are all linked to the setting and scene that they are being used in. This therefore reinforces the atmosphere that we are trying to create so that the audience can empathise with what is occurring as the iconography is stereotypical to the setting. This will therefore help the audience build a relationship with the narrative as the props will help to make the setting feel as real as possible and therefore more relatable.