Target audience research: Evaluation

Target audience consider many different components including: age, gender, income, status, ethnicity and interests. A target audience is greatly important to decide upon as each decision that is made will need to consider whether it will be appropriate for the target audience that you have decided upon so that will attract an audience to the product that you are creating. The target audience of a product can be organised into two categories: Niche - small and Mass - large audience. 

We carried out different forms of research in order to make sure that each aspect of our music video would attract the correct target audience. This research included: 

• Questionnaires - We produced a questionnaire that would find out the crucial information needed in order to collect relevant feedback in order to adapt our ideas and concept the suit the target audience that we had chosen - making it a more successful music video. 
• Pie Charts - The information that we collected from the questionnaires we then transferred into pie charts in order to visually display our findings. This made the information easier to understand and interpret to make group decisions. 
• Vox Pops - This was video footage of us asking questions to a selection of people that would fit into our target audience demographic to collect information on different aspects of a music video. It gave us an insight into the opinions of the people that will be watching our music video and whether it will appeal to them.

Theorys:

• Grant McCracken - His theory states that post-modern is full of diversity, dynasim and creativity. McCracken says that if we look at the array of values and idealogies then we cant say all sub-cultures come from one culture.
• CCC's - Assumes that all sub-cultures come from one main culture: a definite reaction to the mainstream culture.
• Hebdige - He believed that if you look deeper into the industry, there is enough richness to warrant renaming sub-cultures as 'little cultures'

As a group we have decided to follow the CCC theory as it is the most relevant to the dance/house genre. This is because although the artists are seen to be 'extraordinary' they are also portrayed to be very grounded in comparison to artists belonging to other genres, such as Pop and R n B where videos rely more heavily on branded clothing etc.