Target audience research: Vox pops

   

Vox Pops

As a part of our primary research we carried out vozpops in order to gain further information on our chosen target audience. It allowed us to ask a range of people how they felt about the different elements that they would like to see within our video and whether their opinions linked with our ideas.

This information is invaluable when creating our music video as without it we may create an unsuccessful video that doesnt appeal to our target audiece. We chose to base our questions on the different aspects and ideas that we originally had for our music video such as (example of question). We chose 5 questions that we felt were the most important and that would give us the best understanding of our target audience and the aspects that would lead us to creating a successful music video. We then asked 5 participants who we found walking around school and filmed them on an iPhone and uploaded the footage onto the Apple Macs. We then carried out some minor editing eg. adding transitions and adding a name tag underneath each participant on Final Cut Pro.

Our Vox Pops have been proven crucial within the planning of our music video as it has highlighted areas of our initial ideas that the target audience both agree and disagree with. This will allow us to adapt our ideas in order to ensure that it appeals to our audience.