Target audience research: Questionnaires

q   Questionnaires are important when creating our music video in order to collect information from a variety of people to ensure that our video will appeal to  our chosen target audience. It will allow us to become more familiar with our chosen audience and identify different qualities that they enjoy when watching a music video in order to give the best chance of our music video becoming successful. Being aware of aspects such as this will give us a basis to work and build on and will help us when making important decisions such as: which conventions that we should follow and which we should break. 

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     Within the questionnaire we used a range of open and closed questions in order to create a range of qualitative and quantitive data. The qualitative data will be easier for us to put into pie charts to analyse and evaluate it, however, the quantitive data allowed the candidate to elaborate on their answers and give us a greater understanding of what they like to see within a music video. 

We decided to distribute the questionnaires to 40 people in total within which 20 were male and 20 were female. This decision was made so that we had a large range of people which would allow us to receive varied results so that we could make sure that our music video will appeal to a range of people. 


An example of our music video questionnaire:

1) What gender are you? Male / Female

2) How old are you? 0-15 / 16-30 / 31-45 / 46-60

3) Which is your favourite music genre?  Rock / Pop / Dance / RnB / Rap / Jazz

4) a. Have you heard of Sonnenantz?  Yes / No

b. If yes, what is your favourite Sonnentanz song?

5) Do you prefer to watch a performance (singing and dancing), a narrative (story) or a concept (idea)?     Performance / Narrative / Concept

6) What conventions (typical elements that make up a dance video) would you like to see in a dance music video?

7) Do you think music videos should be censored? Yes / No

8) How do you think an artist should be represented?

9) What editing styles would you like to see in a dance music video?

Jump cuts / Split screen / Green screen / Fast paced editing / Slow paced editing