Evaluation Question Three

It is greatly important to evaluate your work in order to improve the final product of our music video and ancillary texts. It will also make sure that we have considered our chosen target audience throughout the video as well as attracting other audiences that we may have not considered. It will help us to make us look more critically at our music video and the aspects that should be changed as well as things that we should leave unaltered. 

We received our audience feedback through different forms of media such as Youtube, facebook and twitter as these are the ways that we chose to publicise our music video due to it being quick and easy as well as the most efficient way to attract out target audience. Youtube allowed us to gather many different forms of feedback such as the amount of likes and dislikes we received, the amount of views and comments that viewers can leave on the video. This would provide us with both qualitative and quantitative data which was useful to be able to analyse and take information from. We also had a small screening with pupils in our class as well as others in the year to gather their opinions on the video and areas that we should improve or keep the same. They're comments ranged from points on editing and cinematography etc. which we found greatly useful.
                                                                                                                                                 

Comments that we received included: 

•  "The video captured all the different aspects that you would expect to see in a dance video such as the flashbacks and fast paced editing" 

• "Could have been improved by adding scenes from a club etc to emphasise the dance element further" 

• "The narrative was easy to follow and I could sympathise with the graveyard scenes" 

• "A range of different transitions could have been used to make it more complex and professional"

How did the comments make you feel as a media producer?

From the comments that we received about our music video it lead me to believe that we had successfully met the brief that we had been given. We received both negative and positive comments from a number of audience members. The positive comments built our confidence within our work and highlighted the areas that were successful whereas the negative comments were taken on board as constructive criticism. I felt that the negative comments provided us with crucial opinions and identified different areas of our music video that needed to be improved. It allowed us to build upon and adapt our original ideas, making sure that it was as best possibly suited to our target audience as it could be. Most of the comments that were made I found myself agreeing with and helped me to push forward any changes that I felt needed to be made. Conclusively, I believe that the all of the comments that we had collected showed us that we had in fact made a music video that met the brief that we were given, successfully breaking the conventions of the dance genre. 

The second comment "Could have been improved by adding scenes from a club etc to emphasise the dance element further" was an aspect that we felt as a group needed to be added. In order to do so we filmed at a friends party to capture some of the flashing lights to give the impression of a club scene. This we felt made the music video appear more profession and adhered further to the dance genre conventions. 

Another comment that we took forward was "A range of different transitions could have been used to make it more complex and professional". Our rough cut mainly only included straight cuts with some fade transitions. We decided to include a wider range of transitions to give the video a more professional finish without it looking too over loaded with transitions which may have the adverse effect. We also took this comment further by including some effects over certain pieces of footage to show contrast between the scenes - and again to make it appear more professional. For example we applied a black and white effect over the scenes of the car crash to show the difference between the flashbacks and crash. This we felt would make the narrative easier to understand for the audience as it would highlight the difference between the positive and negative parts of the relationship that we displayed.

The feedback that we received would be paramount if we were working within the music industry. It would challenge our knowledge on the conventions of a music video as well as those belonging to the dance genre and whether we were able to break them successfully. It would make sure that we had considered our target audience sufficiently throughout the entirety of the video as well as highlight whether our video was of a high enough quality to stand up alongside professionally produced music videos. It would also emphasise the strengths that we hold as producers and the aspects that we would need to improve upon. As a result of the feedback that we received it would allow us to see whether our music video as well as us as individuals have the skills and qualities to be successful within the music industry.