Wednesday, 11 December 2013

Planning editing styles

By combining a range of different shots, cuts and transitions together is allows the audience to follow the narrative, understand a concept and witness an artist perform. Editing is a very important aspect to consider when making our music video as it allows our production to flow more easily between shots. This allows our audience to follow and understand our narrative rather than being confused by a diverse style music video such as Gondry or Cunningham. 

We have decided that fast paced editing is the most appropriate technique to employ within our music video due to the conventions of the dance/house genre that we have used. This specific genre is known for its beats and music rather than the lyrics and we therefore felt it was important to reflect this within the editing that we chose to use throughout the video. It will lead to an increased pace and in turn an create the correct pace of events throughout the narrative. Fast paced editing is also more complex and will lead the audience to have a more exciting and thrilling viewing experience and we hope that this will leave a longer lasting impression. This editing style we will use in the flashbacks of the relationships in order to give a sense that it is almost their life together flashing before his eyes, as well as representing how quickly it is all over. This will further emphasise the emtions of the loss that he is experiencing as well as being an emotion that the audience can relate too. Furthermore, it will also match the chaos and drama that we wish to create when the car crash happens, we felt that slower paced editing would detract from the panic that we would like the audience to feel as the events are unfolding. 

However due to the nature of our narrative we will employ areas of slower paced editing to convey the emotions of the story line and the characters that are shown. This will be used in the graveyard scenes where the artist is visiting the grave of his lost loved one. This will contrast the more upbeat flashbacks that we have chosen to include and therefore evoke the correct emotion from the audience as they are lead through the ups and down of the relationship.





1 comment:

  1. You have made a start in explaining some of the editing styles that you would like to include within your music video and the effect that it will create. But you also need to consider where these effects will take place.

    Also aim to consider the rest of your music video and other effects that you would like to include

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