The research that I carried out on other magazine adverts has aided us when deciding upon the crucial aspects that we need to include in our own advert such as: the album title, artist name, release date etc. It also gave us an insight into the layout of the adverts that usually appears in magazines so that we could then therefore follow a similar template.
The changes that I would make to my original paper design is to include more information about the album such as songs that feature within it as well as the release date etc. I would also need to change the artist title from 'Sonnentanz' to our own creation 'Willzon' as we hadn't decided on a name at the time that I created it. I would also change the image thats used as it is to do with music video rather than the artist. It therefore doesn't comply with the dance genre conventions as we decided to break the conventions in our music video. I would change it to some kind of club scene with an image of the artist so that it is more relatable to the target audience.
The ideas and inspirations behind my paper design is the narrative of our music video as it featured a couple and displayed the up and downs of their relationship. I also attempted to draw one of the locations that we filmed so that the connection could be made between the music video and magazine advert. I also researched a variety of other dance artists magazine adverts to access the information that needs to be displayed on the advert as well as the conventions that are present.
The paper design did not help me when creating my final photoshop design as I decided against my original and changed it completely. It did however highlight the aspects that I would like to include my identifying which ideas did not work.
My Final Magazine Advert Design:
My final magazine advert was created using photoshop which allowed me to create a professional looking advert. I took the image that I had previously created for my digipak and used it as the background image. This club image I felt was more conventional to the dance genre of our music and would therefore reflect and present this to the audience. It uses the same colour scheme that has been present throughout all of my ancillary designs as well as concealing the identity of the artist. I believed that this would be a technique that would help to create a hype over the artist as it would entice the audience to research further. By using this image I felt would make all of my ancillary products consistent and help to create an audience and artist relationship as well as making it more recognisable.
The advert displays all of the crucial information that is required for a magazine advert in bold font in a layer over the image. The purple fill colour once again complies with the colour scheme to create consistency and the light white outer glow helps to make the text appear bolder and brighter - therefore grabbing the attention of the reader. The artists name is once again written in the same font that has been used within the digipak so that the audience can become familiar with it and recognise it.
Your analysis of your magazine advert demonstrates a basic understanding of the choices and decisions that you made to your designs. This is because you have only included an overview and have not considered specific choices on the colours, images, conventions and how it appeals to a target audience.
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The magazine advert demonstrates minimal understanding of the codes and conventions. It is clear to see that you have considered some of the dance conventions, but further photoshop skills are needed, to extend your creativity in further detail.