Purposes of a music video:
- A Market Tool to promote artist/song
A music video is primarily used to promote the sale of music recordings of the artist that has produced the song. They can also be used to promote other companies. An example of this is in ‘Beauty And The Beat’ by Justin Bieber where they promote the new gaming product ‘Just dance 4’ by showing the logo within the video.
- Short Narrative or representation of artist
Many music videos use a short narrative to tell a story within the clip. An example of this is in ‘Heart Attack’ by Trey Songz where his video shows Kelly Rowland (the love interest) and himself falling in love as well as showing their ups and downs. This attracts the audience, as they want to follow the storyline and is also often used to compliment the words of the song and make it easier for the audience to understand.
- Attract a particular type of audience
Videos are used to attract the target market that the song and genre is aimed at. An example of this is ‘The Promise’ by Girls Aloud where they use glamorous dresses and a choreographed routine that would attract teenage girl to watch the video and listen to the music.
- Buy into the artists lifestyle
The artist’s lifestyle is often portrayed in a music video so that the audience can put themselves into the world of the artist and understand the life that they live. ‘Got 2 Luv u’ by Sean Paul is a good example of this as they show the artist in a club with alcohol and lots of girls. This gives the impression that this is a regular occasion for him and gives the audience an insight into his lifestyle.
- Show the different generic conventions of a genre/music video
The generic conventions of a music video are shown throughout each individual video. This alters depending on the genre of the song as well as the artist and directors personal ideas.
- Audience to remember the video
An audience will often remember a song by the video that is played along side it; especially as the most popular way to listen to music is on TV channels and YouTube where the videos are a main feature. An example of this is ‘Blurred Lines’ by Robin Thicke where the video created controversy and was therefore remembered by a large group of people.
- Audience to understand more about the song
A music video can tell the story behind the lyrics which allows the audience to see both the hidden and literal meaning. This allows them to understand the song in more depth as well as giving them an insight into any themes prominent within the song.
- Build a relationship with the artist
The audience is able to understand the artist through the choice of video and the persona that they create throughout it. This allows the audience to understand the personality of the artist through their choice of video and the different images that it shows of them.
This post demonstrates a basic understanding of what a music video is. You have identified the correct points, but you have not elaborated on your points and have only included a very basic example.
ReplyDeleteTo make this post more detailed, you need to-
1) Expand on the points and examples that you have made, by considering the role of the audience
2) Include still images to support the points that you have made
3) Include a summary to explain how your research will assist you with planning your music video