Final Music Video

http://www.youtube.com/watch?v=wU_Qw1P0ye4 

Digipak Reflection

Front Cover: 

In order to create my digipak front cover I used a background image of a club scene to follow the conventions of the dance/house genre as it is the setting that this type of music would likely to be played and enjoyed by the target audience. This will therefore further entice the audience to buy the album as it will remind them of a familiar setting as well as grab their attention. In order to make the image more vibrant I altered the Brightness/contrast, Exposure, vibrance and the Hue/saturation. This made the colours of the background image stand out which will help to attract the target audience further and enhance the dance conventions by giving the idea of strobe lighting etc that would be present within the club. The enhanced colours also highlighted the colour scheme that I have included within each ancillary product and make it more recognisable to the audience. 

In a layer above this I inserted the artists name in a bold font to help stand out against the strong colours of the background. I used a dull grey colour for the text so that the background image was the main focal point of the front cover. This is conventional as dance/house artists like the audience to focus on their music rather than the artist image that is created for them. This image is the main reflection of their music which is why I wanted it to be in the foreground. 

Lastly I took an image that we had taken during our photoshoot and used the quick selection tool to cut around the image of our artist and discard the areas of the green screen. This left me with the figure of the artist which I then chose to include a black colour overlay to hide the identity. This is once again conventional to the dance genre as mystery is placed around the artist to create a hype and so that the audience will focus on the produced music rather than the artist himself. The figure is placed with one arm in the air to reflect his passion for performing which further adds to the effect on the audience by making them feel as if they are having fun alongside the audience. This is an idea that I took from my research into Avicii's magazine advert (Magazine Advert Analysis post). I altered the image further by adding an outer glow, satin, inner glow and bevel and emboss. This allowed me to create a 3 dimensional image and allow it to stand out against the vibrant background. 

The digipak that I created is conventional to the dance/house genre as it uses vibrant colours, hidden identity and a club scene. It is also fairly simple with little text which I have also found to be conventional in not only CD digpak's but also more specifically those which belong to the dance/house genre. 

Welcome Note:

To produce my welcome note section of my digipak I chose the effect of a purple colour overlay to be placed to continue the purple/blue colour scheme that I had created in my front cover. I then took an image of the artist (used for my first image) and once again used to quick selection tool to discard any part of the image that I did not need. This left me with the figure my artist looking directly at the camera. This I felt was appropriate for the Welcome note in order to create the idea that he was speaking directly to the audience reading it. I did however choose to once again disguise the identity of the artist to continue the mystery that I wanted to create around him. To create this I placed a darker purple colour overlay over the top of the figure which allowed his identity to be covered while still allowing the audience to see that he is facing them. I once again wanted the image to stand out against the background so therefore chose an inner glow. The use of this once again created consistency throughout my digpak as the same effects had been used to create a similar effect on the audience. 

Lastly, I included a note from the artist to make the digipak appear more personal as well as give an insight into what the audience should expect from the artist. This in turn will lead to the audience to be further enticed to buy the album and to find out more about the artist. I used the same font that I chose for the front cover so that the consistency flowed throughout and would also be more memorable for the audience. I also decided to use a bright white so that it contrasted the dark purple colours of the background image as the text is the focal point of this page. 

CD Cover: 

The CD cover is fairly simple in its construction, however it successfully enhances the dance/house conventions as well as continuing the colour scheme of the previous pages. The image that I have chosen as the background conveys the conventions of the genre by showing beams of light coming from the centre circle. This conveys the club setting as bold lighting would be expected to be used. I once again used a purple colour overlay to go above the blue colour that the image was already present. This continued the purple/blue colour scheme that I have incorporated throughout. 

To create the perfect circle of the CD I placed a white box over the top of my work and used the eraser tool to cut a large whole and reveal the image left underneath. To produce the smaller middle circle I used the ellipse tool and filled it in a white colour. I then inserted the artist name 'Willzon' in the same font as I had selected previously. I then changed the opacity so that the background image could be seen through it as I felt would give it a more professional finish. 

Image 1: 

For my first image I decided to take the image that I chose to use for the welcome note but without covering the artists identity. This I felt would give the audience an insight into the artist and give them enough information to remain interested. Using the photoshop app on my iphone I adapted the image by reducing the noise and sharpened it in order to create a more professional finish and make it appear as if it could belong to a real album digipak. From here I then opened it onto photoshop as a layer. I then added a colour overlay to continue to purple colours that I have used throughout. The background image behind the artist is a bar location, displaying alcohol bottles on the shelf. This follows the dance/house conventions as mise-en-scene would reflect the club/bar setting that the music would be played which would therefore include teenage stereotypes of alcohol etc. This page of my digipak also breaks the conventions by focusing completely on the artist. I felt that this was necessary however to create a familiarity for the audience and build an artist and audience relationship. 

Image 2:

Lastly I created the back cover for my Willzon digipak. I used the same image that I had produced for the front cover, adapting it with the same effects in order to create the same effect on the audience. I used the same font that is present throughout my entire digipak so that it remains consistent. The font is also bold and therefore makes it stand out against the vibrant colours and detail of the background image. I, again, chose a white colour to continue the consistency as well as allowing it to stand out and grab the attention of the reader. This is important as the track list is the most important information present on the back cover and follows the conventions of this section of a digipak. The Parental advisory sticker that I have placed in the corner of the page not only fills an otherwise empty space but also follows the conventions identified for a digipak back cover. 

Magazine advert reflection

How did you use your research into magazine adverts to start planning your own?

The research that I carried out on other magazine adverts has aided us when deciding upon the crucial aspects that we need to include in our own advert such as: the album title, artist name, release date etc. It also gave us an insight into the layout of the adverts that usually appears in magazines so that we could then therefore follow a similar template.  

The changes that I would make to my original paper design is to include more information about the album such as songs that feature within it as well as the release date etc. I would also need to change the artist title from 'Sonnentanz' to our own creation 'Willzon' as we hadn't decided on a name at the time that I created it. I would also change the image thats used as it is to do with music video rather than the artist. It therefore doesn't comply with the dance genre conventions as we decided to break the conventions in our music video. I would change it to some kind of club scene with an image of the artist so that it is more relatable to the target audience. 

The ideas and inspirations behind my paper design is the narrative of our music video as it featured a couple and displayed the up and downs of their relationship. I also attempted to draw one of the locations that we filmed so that the connection could be made between the music video and magazine advert. I also researched a variety of other dance artists magazine adverts to access the information that needs to be displayed on the advert as well as the conventions that are present.

The paper design did not help me when creating my final photoshop design as I decided against my original and changed it completely. It did however highlight the aspects that I would like to include my identifying which ideas did not work.

My Final Magazine Advert Design:

My final magazine advert was created using photoshop which allowed me to create a professional looking advert. I took the image that I had previously created for my digipak and used it as the background image. This club image I felt was more conventional to the dance genre of our music and would therefore reflect and present this to the audience. It uses the same colour scheme that has been present throughout all of my ancillary designs as well as concealing the identity of the artist. I believed that this would be a technique that would help to create a hype over the artist as it would entice the audience to research further. By using this image I felt would make all of my ancillary products consistent and help to create an audience and artist relationship as well as making it more recognisable.

The advert displays all of the crucial information that is required for a magazine advert in bold font in a layer over the image. The purple fill colour once again complies with the colour scheme to create consistency and the light white outer glow helps to make the text appear bolder and brighter - therefore grabbing the attention of the reader. The artists name is once again written in the same font that has been used within the digipak so that the audience can become familiar with it and recognise it.

Risk Assessment

A risk assessment is a crucial part of the planning process in order to make sure that everyone is safe when filming our music video. Identifying potential hazards will ensure that if any member of the group come into contact with any of the hazards below they will know how to deal with them. By planning any potential risks before we filmed the music video allowed us to focus on the creation of our music video and will hopefully lead to the filming process to run smoothly. It will hopefully lead to a shorter filming time as hazards cab be dealt with there and then and responsibly so that it will not disrupt out filming schedule.