Rough Cut

                                              

A rough cut is important to consider as it makes the music video available to a wider audience to provide us with further feedback to make final changes. This will allow us to gather the opinions of other on our music video as they will take a more objective approach as they have not created themselves or seen the development of it. In a professional rough cut there is more shot selection and approximate trimming. The sound is also untreated, unfinished and will require sound editing, this may also include dialogue and sound effects being incomplete. Titles, graphics, special effects, and composites are usually represented only by crude place markers. Colours will also be untreated and unmatched. 

It is hugely important to consider all of the feedback that we receive about our music video as it will help to improve the final product of our music video. It will also make sure that we have considered our chosen target audience throughout the video as well as attracting other audiences that we may have not considered. It will help us to make us look more critically at our music video and the aspects that should be changed as well as things that we should leave unaltered. 

We received our audience feedback through different forms of media such as Youtube, facebook and twitter as these are the ways that we chose to publicise our music video due to it being quick and easy as well as the most efficient way to attract out target audience. Youtube allowed us to gather many different forms of feedback such as the amount of likes and dislikes we recieved, the amount of views and comments that viewers can leave on the video. This would provide us with both qualitative and quantative data which was useful to be able to analyse and take information from. We also had a small screening with pupils in our class as well as others in the year to gather their opinions on the video and areas that we should improve or keep the same. They're comments ranged from points on editing and cinematography etc. which we found greatly useful.
                                                                                                                                                 
Comments that we received included: 

•  "The video captured all the different aspects that you would expect to see in a dance video such as the flashbacks and fast paced editing" 

• "Could have been improved by adding scenes from a club etc to emphasise the dance element further" 

• "The narrative was easy to follow and I could sympathise with the graveyard scenes" 

• "A range of different transitions could have been used to make it more complex and professional"

The second comment "Could have been improved by adding scenes from a club etc to emphasise the dance element further" was an aspect that we felt as a group needed to be added. In order to do so we filmed at a friends party to capture some of the flashing lights to give the impression of a club scene. This we felt made the music video appear more profession and adhered further to the dance genre conventions. 

Another comment that we took forward was "A range of different transitions could have been used to make it more complex and professional". Our rough cut mainly only included straight cuts with some fade transitions. We decided to include a wider range of transitions to give the video a more professional finish without it looking too over loaded with transitions which may have the adverse effect. We also took this comment further by including some effects over certain pieces of footage to show contrast between the scenes - and again to make it appear more professional. For example we applied a black and white effect over the scenes of the car crash to show the difference between the flashbacks and crash. This we felt would make the narrative easier to understand for the audience as it would highlight the difference between the positive and negative parts of the relationship that we displayed.